What Is Mass Messaging on OnlyFans?
Mass messaging is a built-in OnlyFans feature that lets creators send one message to their entire subscriber base — or a filtered segment of it — at once. This is the primary mechanism for distributing PPV content, making announcements, running promotions, and maintaining subscriber engagement at scale.
Unlike posting to the feed (which is visible to all active subscribers), messages land directly in each subscriber’s inbox, creating a more personal and direct interaction.
How Do OFM Agencies Use Mass Messaging?
For most OFM agencies, mass messaging is the single most important revenue-generating activity. A typical agency uses mass messages for:
- PPV distribution — Sending locked content with a price attached. This is the highest-revenue use case.
- Engagement campaigns — Asking questions, running polls, or prompting replies to boost interaction.
- Upselling — Promoting custom content, tip menus, or special experiences.
- Retention — Re-engaging inactive subscribers with special offers or exclusive previews.
Example in context: “Our chatting team schedules three mass messages per week: one PPV at $20, one engagement message (free), and one teaser for upcoming content. This cadence generates an average of $6,000/week across the creator’s 3,000-subscriber base.”
What Are Mass Messaging Best Practices?
Timing matters. Messages sent during peak engagement hours (typically evenings and weekends in the subscriber’s timezone) achieve higher open and unlock rates. Testing different send times and tracking results is essential.
Segmentation improves results. OnlyFans allows filtering by criteria like spending history. Sending premium PPV to high-spenders and lower-priced options to casual subscribers optimizes revenue across the entire audience.
Personalization drives conversion. Even in mass messages, using language that feels personal rather than broadcast-like increases engagement. Starting with the subscriber’s name and using conversational tone makes a significant difference.
For agencies managing mass messaging across multiple creator accounts, tracking send schedules, conversion rates, and revenue per message gets complex fast. Xcelerator CRM centralizes this data across your entire roster.